Estée Lalonde

Estée Lalonde is a creator and founder who has been sharing her life online for over 15 years through conversations centred around beauty, lifestyle, self-care, and modern life. Originally from Canada and now based in London, Estée is known for her thoughtful, long-form approach to storytelling and has cultivated a loyal global audience through content rooted in emotional wellbeing, routines, personal growth, and everyday rituals.

She is the founder of MIRROR WATER, a ritual-led body care brand rooted in the forest and inspired by grounding and sensory rituals. Alongside her work as a founder, Estée writes Someday Someday, a reflective Substack exploring identity, creativity, relationships, ambition, and the in-between stages of life. She also collaborates with DAISY on multiple bestselling jewellery collections. .